This used to be an add blocker but they have been positioning themselves as an advertiser preaching the nonsense of acceptable ads. It’s an old approach. Present a new “service” and then start doing what was done before but you have people paying for it. When cable TV first appeared, the big selling point was “ad free.” Once the base was established; it changed we are going to introduce ads so we don’t have to charge more. Now we pay for the privileged of getting ads.
Adblock at the moment doesn’t charge but in time there will be paid levels to “reduce” ads or better control them.
I am dumping them.
Look into uBlock origin. They have a link for an iOS 9 product and I know they have addons for Chrome and Firefox.